Pooja

Pooja runs the engineering and data science behind Mentient. Her whole career has been about turning messy, large-scale data into something you can act on. She owns the AI models that read sentiment and pull the mentions worth your time out of the noise. Accuracy matters to her. So does speed, and she refuses to trade one for the other.

33 posts

How to Get Your Brand Mentioned by ChatGPT

Sep 9, 2026 · 11 min read

The Complete AI Visibility Audit: 280 Checks Across 18 Layers (With Free Template)

Sep 7, 2026 · 13 min read

How to Monitor Reddit for Brand Mentions

Sep 5, 2026 · 10 min read

How to Do a Competitor Analysis (With Free Template)

Sep 5, 2026 · 10 min read

How to Handle a Brand Crisis on Social Media

Sep 3, 2026 · 9 min read

How To Compare Different Brand Monitoring Solutions Before Buying

Sep 1, 2026 · 9 min read

How to Measure Brand Sentiment (Step by Step)

Aug 30, 2026 · 10 min read

Social Media Sentiment Analysis: A Complete Guide

Aug 29, 2026 · 10 min read

How To Calculate Share Of Voice (With Worked Examples)

Aug 28, 2026 · 11 min read

Best AI Visibility Tools (GEO Tracking) in 2026

Aug 26, 2026 · 9 min read

Enterprise Social Listening Tools Compared

Aug 24, 2026 · 10 min read

How to Monitor Brand Mentions (Free and Automated Methods)

Aug 24, 2026 · 10 min read

Brandwatch Alternatives: 8 Options Compared

Aug 24, 2026 · 11 min read

What is Generative Engine Optimization (GEO)?

Aug 23, 2026 · 14 min read

What Is Sentiment Analysis? How It Works (With Examples)

Aug 22, 2026 · 13 min read

What Is Share of Voice? Definition, Formula, and Examples

Aug 21, 2026 · 14 min read

AI Visibility: How to Track Your Brand in ChatGPT, Gemini, and Perplexity

Aug 19, 2026 · 11 min read

9 Google Alerts Alternatives for Better Brand Monitoring

Aug 15, 2026 · 12 min read

GEO vs. SEO: What's Changing for Brand Visibility

Aug 14, 2026 · 14 min read

What Is Brand Monitoring? A Complete Guide for 2026

Aug 13, 2026 · 17 min read

What Is Media Monitoring? Tools, Types, And Best Practices

Aug 12, 2026 · 12 min read

Media Monitoring vs. Social Listening: How They Differ

Aug 11, 2026 · 14 min read

AI Brand Monitoring: How to Track What AI Says About Your Brand

Aug 8, 2026 · 15 min read

Active vs. Passive Social Listening: Which Does Your Team Need?

Aug 2, 2026 · 10 min read

Social Listening vs. Social Monitoring: What's the Difference?

Jul 31, 2026 · 9 min read

Boolean Search for Social Listening: How to Build Queries That Work

Jul 27, 2026 · 11 min read

Social Listening for Small Business: A Practical Guide

Jul 26, 2026 · 13 min read

How to Do Social Listening: A Step-by-Step Guide for Beginners

Jul 25, 2026 · 13 min read

Social Listening Metrics: The 12 That Actually Matter

Jul 24, 2026 · 11 min read

15 Social Listening Examples From Real Brands

15 real social listening examples from brands like Netflix, Gymshark, and Glossier, sorted by what the listening changed, with the data behind each win.

Jul 23, 2026 · 11 min read

How to Build a Social Listening Strategy in 7 Steps

Build a social listening strategy that changes decisions instead of filling dashboards. Seven operator steps covering queries, sources, tools, metrics, and closing the loop.

Jul 22, 2026 · 16 min read

Brand Monitoring Trends 2026: Where Your Brand Gets Talked About Now

Jul 18, 2026 · 12 min read

What Is Social Listening? Definition, Examples and How It Works

Jul 16, 2026 · 15 min read