Question 1

What is AI brand monitoring and how is it different from social listening?

Accepted Answer

Social listening tracks what people say about you across social platforms, forums, and the web. AI brand monitoring adds a second layer on top of that: tracking what AI engines like ChatGPT and Perplexity say about you when someone asks them to recommend a vendor. Mentient runs both from one dashboard.

Question 2

Does Mentient track Reddit and B2B communities, not just mainstream social media?

Accepted Answer

Yes, and it's the part of the product most B2B teams care about first. We crawl every subreddit continuously, including threads that never tag your handle directly. Mainstream platforms like X and LinkedIn are covered too, but Reddit coverage is where most competing tools fall short.

Question 3

How does the sentiment analysis work?

Accepted Answer

Our model reads the full context around a mention rather than scoring isolated keywords, which is what lets it catch sarcasm and mixed tone that a simple positive/negative word list would miss. Every mention gets scored the moment it's detected, and you can correct a score manually if the model gets one wrong.

Question 4

Can I track how ChatGPT and Perplexity talk about my brand?

Accepted Answer

Yes. The AI Visibility Score tracks how often, and how favorably, ChatGPT, Perplexity, Gemini, and Google AI Overviews mention your brand compared to named competitors, along with the specific context each engine pulls from.

Question 5

Do I need to add a credit card to sign up?

Accepted Answer

No credit card is required to start. You can cancel at any time from account settings, and nothing renews automatically until you add billing details yourself.

Question 6

Can I monitor competitors as well as my own brand?

Accepted Answer

Yes, competitor tracking is included on every paid tier. Add the competitors you already watch during setup, and their mention volume, sentiment, and AI visibility score show up alongside your own for direct comparison.

Question 7

Which sources does Mentient monitor, and what isn't covered?

Accepted Answer

Reddit, news sites, blogs, and the open web are covered continuously, along with ChatGPT, Perplexity, Gemini, and Google AI Overviews for AI visibility. Private groups, closed Slack or Discord communities, and platforms that block automated access aren't covered, for the same reason no monitoring tool can see inside them.

Question 8

Is monitoring real-time?

Accepted Answer

Mentions are pulled continuously rather than on a fixed daily batch, so most alerts reach you within minutes of a post going live. AI visibility scores update weekly, since that better matches how often the underlying AI engines change their answers.

Question 9

Is the data Mentient collects obtained legally?

Accepted Answer

We collect only public data, the same posts and pages anyone could find by browsing the source directly. We don't access private groups, paywalled content, or anything behind a login that isn't ours.

Question 10

How accurate is the AI sentiment, and can I correct it?

Accepted Answer

Sentiment is AI-estimated, and every classification carries a confidence score, so low-certainty calls are flagged for review and you can correct any rating directly from the mention feed. In an independent re-review of 84 on-topic mentions, Mentient's sentiment agreed with the reviewer about 80% of the time — and because that sample was weighted toward lower-confidence cases, accuracy on clear-cut mentions is higher. Every correction you make is logged and used to keep measuring accuracy over time. It is built to prioritise what a human should review, not to replace review on high-stakes decisions.

Question 11

How does the AI Visibility score work?

Accepted Answer

We send a set of category-relevant prompts to ChatGPT, Perplexity, Gemini, and Google AI Overviews on a weekly cycle, then measure how often your brand appears, where it ranks relative to competitors named alongside you, and what context each engine uses to describe you.

Question 12

What data does Mentient store, and can I export or delete it?

Accepted Answer

We store the public mentions we collect, their sentiment scores, and your account configuration. Full export is available from account settings at any time, and you can request deletion of your account data whenever you'd like.

Question 13

Do you support GDPR and CCPA data requests?

Accepted Answer

Yes. Mentient processes publicly available data, and you can request access to, export of, or deletion of the data held about your account. Contact our team and we will handle the request. If your organisation requires a data processing agreement, get in touch and we will work with you.

Feature	Google Alerts	Manual	Mentient
Reddit & community coverage	✕No	✕No	✓Yes
Real-time alerts	✕No	✕No	✓Yes
AI sentiment analysis	✕No	✕No	✓Yes
AI search visibility (ChatGPT, Perplexity)	✕No	✕No	✓Yes
Competitor monitoring	✕No	✕No	✓Yes
Slack integration	✕No	✕No	✓Yes
Crisis detection & spikes	✕No	✕No	✓Yes
B2B focused	✕No	✕No	✓Yes

AI Brand Monitoring for Reddit and AI Search

From zero to full social listening coverage in about two minutes

Tell us who you are

Coverage starts the same minute

You see what's worth acting on

Most brand monitoring tools miss the conversations that never tag your handle

Sarcasm fools keyword matching. It doesn't fool a model that reads the whole thread

Know what ChatGPT tells a buyer about you before your sales team does

One platform, two things most tools split across separate subscriptions

Reddit Monitoring

Web Intelligence

AI Sentiment Engine

Sentiment Trends

Instant Alerts

Crisis Detection

Competitor Tracking

AI Visibility Score

What a Google Alert misses, and what tracking it by hand actually costs

Loved by brand-conscious teams

Simple, transparent pricing

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Growth

Professional

Agency

Enterprise

Frequently asked questions

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