100+ Reddit Statistics for 2026: Users, Communities, Brand Discovery & Purchase Influence

Reddit spent a decade as the internet's overlooked corner, and then buyers, Google, and every major AI model started treating it as the most trustworthy place to find out whether a product is any good. The Reddit statistics for 2026 below trace that shift with numbers you can verify, pulled from Reddit's own SEC filings, Pew Research, a Reddit and SurveyMonkey study, and the AI citation data that now decides brand visibility. No roundups citing roundups.

We grouped 100-plus data points into the questions a marketer actually asks: how many people are here, who are they, where do they gather, and does any of it move a purchase. The short answer to the last one is yes, more than any other social platform, and the sections below show why.

Summary table: the headline numbers

A quick-reference view of the strongest findings, with the category, the year of the data, and the primary source. Full breakdowns follow.

Reddit users and growth statistics

Start with reach, because Reddit's user story in 2026 is a growth story. The daily audience keeps climbing, and the fastest gains are now coming from outside the United States.

• 1Reddit had 121.4 million daily active users in Q4 2025. Reddit SEC
• 2Daily active users grew 19% year over year. Reddit SEC, 2025
• 3Weekly active users passed 470 million. Reddit SEC, 2025
• 4Reddit is on track for roughly 1.5 billion monthly active users in 2026. Reddit
• 5U.S. daily active users reached 52.5 million in Q4 2025. Reddit SEC
• 6International daily active users reached 68.9 million. Reddit SEC, 2025
• 7The U.S. now makes up 44.5% of daily users, with international at 55.5%. Reddit SEC, 2025
• 8International daily usage grew 28% year over year, faster than the U.S. Reddit SEC, 2025
• 9Logged-out visitors are growing faster than logged-in users, boosting search reach. Reddit
• 10Reddit draws roughly 1 billion visits per month. Reddit / traffic estimates
• 11Reddit hit a peak of 126.8 million daily active uniques in early 2026. Reddit
• 12At that peak, U.S. daily uniques reached 53.5 million and international 73.3 million, up 26% year over year. Reddit, 2026

Reddit business and revenue statistics

Reddit went public in March 2024, and the two years since have rewritten what the company is worth. The revenue mix now leans on advertising and, increasingly, on selling access to its data.

• 13Full-year 2025 revenue reached $2.2 billion, up 69%. Reddit SEC
• 14Reddit posted $530 million in net income for 2025. Reddit SEC
• 15Q4 2025 revenue hit $726 million, up 70% year over year. Reddit SEC
• 16Q4 2025 advertising revenue was $690 million, up 75%. Reddit SEC
• 17International revenue grew 78% year over year in Q4 2025. Reddit SEC
• 18Global average revenue per user reached $5.23 in Q1 2026, up 44%. Reddit SEC
• 19U.S. average revenue per user reached about $9.20, up 61%. Reddit SEC, 2026
• 20International ARPU reached $2.02, up 51%. Reddit SEC, 2026
• 21The number of active advertisers grew more than 75% year over year. Reddit SEC, 2026
• 22Reddit was founded in 2005 by Steve Huffman and Alexis Ohanian. Reddit
• 23Reddit went public on March 21, 2024, priced at $34 a share. CNBC
• 24Shares closed the first day at $50.44, a market value near $9.5 billion. CNBC, 2024
• 25By July 2026, Reddit's market cap sat around $33 billion. Companies Market Cap
• 26Reddit Premium is priced at $5.99 per month. Reddit
• 27The IPO raised about $519 million for the company. CNBC / Variety, 2024
• 28Reddit employed 2,013 full-time staff at the end of 2023. Statista

Reddit demographics statistics

Reddit skews young, male, and higher-income, though the gender gap is closing. Pew's 2025 survey of more than 5,000 U.S. adults is the cleanest read on who is actually here.

• 2948% of U.S. adults aged 18 to 29 use Reddit. Pew Research
• 3035% of adults 30 to 49 use it. Pew Research, 2025
• 3116% of adults 50 to 64 use it. Pew Research, 2025
• 326% of adults 65 and older use it. Pew Research, 2025
• 3329% of U.S. men use Reddit, versus 23% of women. Pew Research, 2025
• 34Female users grew about 12% year over year. Statista
• 35Asian adults show the highest usage rate at 44%. Pew Research, 2025
• 36White adults follow at 27%, Hispanic at 22%, and Black at 18%. Pew Research, 2025
• 37Gen Z makes up roughly 42% of the user base. Statista
• 38More than 70% of users are Gen Z or Millennials. Statista
• 3926% of users report household income of $75,000 or more. Statista
• 40The average U.S. Redditor's household income runs about 14% above the national average. Statista
• 4132% of users earn more than $100,000 a year. Statista
• 42Reddit's audience remains roughly 60% male overall. Statista

Reddit communities and engagement statistics

The community layer is what makes Reddit different from a feed. Millions of topic-specific subreddits, most of them run by unpaid moderators, hold the conversations brands care about.

• 43Reddit hosts more than 2.2 million subreddits. Reddit
• 44Around 138,000 of them are active. Reddit
• 45More than 500 subreddits have over 1 million members. Reddit
• 46The average user belongs to 47 subreddits. Reddit
• 47r/funny is the largest community at about 67.4 million members. Reddit, 2026
• 48r/AskReddit follows with 58.7 million. Reddit, 2026
• 49r/worldnews holds 47.4 million and r/gaming 47.1 million. Reddit, 2026
• 50Roughly 616 million posts were published across Reddit in 2025, up about 12%. Reddit / platform estimates
• 51Reddit carries more than 3 billion comments a year. Reddit / platform estimates
• 52About 60,000 volunteer moderators keep communities running daily. Statista
• 53Growth in 2026 is concentrated in AI, finance, and professional-skill communities. Reddit
• 54r/Entrepreneur (2.9M) and r/startups (1.8M) anchor the business side. Reddit, 2026
• 55r/bodyweightfitness holds roughly 3.4 million members. Reddit, 2026
• 56External-link posts draw a median of 233 comments, versus 71 for images. Upvote.net study

Reddit usage and behavior statistics

How people use Reddit shapes what monitoring can catch. Most of the audience never posts, which is exactly why upvotes and comment threads carry so much signal.

• 57U.S. users spend roughly 25 to 30 minutes a day on Reddit. Statista / Reddit
• 58The average session runs about 18 minutes. Reddit / traffic estimates
• 59Mobile accounts for about 73% of Reddit sessions. Statista
• 60Desktop makes up roughly 24%, tablets about 3%. Statista
• 61The 90-9-1 rule holds that 90% of community members only read, 9% comment occasionally, and 1% create most content. Nielsen Norman Group
• 62A 1 to 2% engagement rate is healthy for a large subreddit; smaller ones reach 5 to 10%. Higher Logic
• 63In communities under 5,000 members, about 33% of members actively contribute. Higher Logic
• 64External links post the highest median score of any content type, around 3,015. Upvote.net study
• 65Video posts beat text by 78% on median score. Upvote.net study
• 66Posts linking to major news outlets reach median scores above 6,000. Upvote.net study

Reddit brand discovery statistics

Reddit became a discovery channel almost by accident, because people trust a stranger's honest thread more than a brand's landing page. The behavior data backs that up.

• 67People added "Reddit" to Google searches billions of times a year, a habit that helped trigger Google's licensing deal. Reddit / eMarketer
• 68Reddit became the second most visible website in Google search results, behind Wikipedia. Reddit / search visibility studies
• 69About 40% of conversations on Reddit carry commercial intent. Reddit for Business
• 7073% of B2B decision-makers trust peer insights above every other source. Reddit / SurveyMonkey, 2026
• 71By comparison, 55% trust vendor websites and 54% trust search engines. Reddit / SurveyMonkey, 2026
• 7246% trust review sites, 39% trust AI chatbots, and 36% trust social media. Reddit / SurveyMonkey, 2026
• 7323% of business decision-makers have used Reddit for research. Reddit / SurveyMonkey, 2026
• 74Among software buyers specifically, that rises to 32%. Reddit / SurveyMonkey, 2026
• 7545% of Reddit users are not on Instagram, 58% are not on TikTok, and 69% are not on LinkedIn. Reddit for Business
• 76Reddit's organic search presence is valued near $465 million in traffic. Search traffic estimates

Reddit purchase influence statistics

Discovery only matters if it changes a buying decision, and this is where Reddit's numbers pull ahead of other platforms. The data keeps measuring confidence, well beyond simple awareness.

• 77One in three Redditors uses the platform for pre-purchase research. Reddit / eMarketer, 2026
• 7884% of shoppers feel more confident in a decision after researching it on Reddit. Reddit for Business
• 7963% say they are more confident in decisions based on Reddit than on other social platforms. Reddit, 2026
• 8077% visit two or more communities to validate a single purchase. Reddit / SurveyMonkey, 2026
• 8158% say a brand replying inside a thread increases their trust in it. Reddit, 2026
• 82Reviews and testimonials are the top reason 77% of users choose Reddit for research. Reddit / SurveyMonkey, 2026

Reddit advertising statistics

Advertisers followed the audience, and the pitch is straightforward: cheaper reach against people who are not on the other big platforms, next to conversations they already trust.

• 83Reddit is among the fastest-growing digital advertising platforms in the world by year-over-year growth. Reddit / Statista, 2026
• 84Reddit reaches roughly 500 million weekly users, including 200 million in the U.S. Reddit for Business
• 85Users are 46% more likely to trust brands that advertise on Reddit than those that do not. Reddit for Business
• 86Reddit ads lift brand favorability by about 12% on average. Reddit for Business
• 87Ad exposure drives 1.7 times higher brand association versus non-exposed users. Reddit for Business
• 88Reddit's average cost per click runs about $0.59, against $1.33 on Meta. Statista / ad benchmarks
• 89Reddit Max campaigns cut cost per action by 17%. Reddit SEC, 2026
• 90Reddit Max campaigns delivered 25% more conversion outcomes. Reddit SEC, 2026
• 91For the same budget, advertisers can get up to 4 times more impressions on Reddit than on some rival platforms. Ad benchmarks, 2026
• 92Google Search cost per click runs $4 to $5, far above Reddit's $0.59. Ad benchmarks, 2026

Reddit, search, and AI statistics

The newest chapter is the one with the biggest downstream effect. AI engines lean on Reddit more than any other source, which means the threads about your brand now feed the answers buyers get from ChatGPT and Google.

• 93Reddit is the most-cited source across AI engines, near 40% of all citations. Semrush, 2026
• 94Reddit is cited about three times more often than Wikipedia in AI answers. Columbia Journalism Review
• 9524% of Perplexity's citations in January 2026 came from Reddit. Semrush, 2026
• 96Reddit accounted for 44% of Google AI Overviews' social citations. Semrush, 2026
• 97Google licenses Reddit content for roughly $60 million a year. Columbia Journalism Review, 2024
• 98A separate OpenAI licensing deal is worth an estimated $70 million a year. Columbia Journalism Review
• 99Reddit's citation share inside ChatGPT swung from about 60% to 10% in six weeks after one Google change. Semrush, 2026
• 100Reddit content now feeds Google's AI training data through the licensing agreement. Columbia Journalism Review
• 101Roughly 48% of AI search citations now come from a small group of leading sources, with Reddit among the top. AirOps State of AI Search, 2026

Largest subreddits and what brands watch them for

Community size is only half the picture. For a brand, the useful question is which rooms hold buying conversations. Here are the biggest communities and the ones marketers watch most.

What these Reddit statistics mean for brands in 2026

Three things run through the numbers. Reddit is now a high-income, high-intent audience that most brands under-index on, since a large share of its users are absent from Instagram, TikTok, and LinkedIn. It is a purchase-research engine where confidence is measurable, with a third of users vetting buys in threads and 84% walking away more sure of the decision. And it is the raw material for AI answers, so the conversations you ignore on Reddit resurface later inside ChatGPT and Google.

The practical read is simple. If your monitoring stops at tagged social mentions, you are missing the channel that shapes both human and AI opinion of your brand. Watching Reddit in real time, community by community, is how you catch a buying conversation while you can still join it. We broke down the AI side of this in our guide to AI search visibility for B2B brands, and the wider picture in our brand monitoring statistics resource.