Platform · X (Twitter)
Mentient tracks your brand, handles, and keywords across X around the clock. Claude reads each post in context, sarcasm included, and alerts you while a reply still shapes the story.
Start monitoring X24/7
Continuous Scanning
Minutes
typical detection
24/7
Posts, replies & quote posts
Product complaints, outage reports, and hot takes about your category surface on X before they reach Reddit or the trade press. The half-life is short and the compounding is brutal: one quote-post from the right account turns a gripe into your afternoon. Watching your own handle is never enough, because the posts that hurt rarely tag you.
Tracks your brand name, product names, and category keywords, since the posts that matter usually skip your handle.
AI reads the whole post and its quote chain, so irony gets scored as irony.
A post going viral through quote-posts gets flagged on velocity, before the ratio finishes forming.
Email or Slack within minutes, with the post linked, scored, and summarized.
Their outage day and their pricing backlash, visible next to your own timeline.
Negative velocity above your baseline triggers an urgent alert that skips the digest.
Brand names, handles, keywords, and competitors. Five minutes, no sales call.
Continuous scanning of public X posts, with history backfilled from the first pass.
Read the summary, use the reply draft or write your own, and move on.
Both. Handle mentions are the easy half; keyword tracking catches the complaints and recommendations that never tag you, which in our data is most of them.
Minutes from post to alert, typically. Velocity spikes jump the queue, because X moves faster than any other platform we cover.
Other tools shows you raw columns in real time, and if you have a spare person to watch them all day, it works. Mentient reads the stream for you: sentiment, urgency, summaries, and an alert only when something needs a human.