Platform · X (Twitter)
Mentient tracks your brand, handles, and keywords across X around the clock. Our Smart AI reads each post in context, sarcasm included, and alerts you while a reply can still shape how the story ends up being told.
24/7
continuous scanning
Minutes
typical detection
Posts, replies & quotes
all read in context
Product complaints, outage reports, and hot takes about your category tend to surface on X before they reach Reddit or the trade press. The window is short and the compounding is brutal: one quote-post from the right account can turn a passing gripe into your entire afternoon. Watching only your own handle is never enough for an X brand monitoring tool worth using, because the posts that actually hurt rarely bother tagging you.
Tracks your brand name, product names, and category keywords, since the posts that matter most usually skip your handle entirely.
Our Smart AI reads the whole post and its quote chain, so irony gets scored as irony instead of landing in the wrong column.
A post gaining traction through quote-posts gets flagged on velocity, before the pile-on finishes forming.
Email or Slack within minutes, with the post linked, scored, and summarized so you're not context-switching to find out what happened.
Competitor outage day and their pricing backlash, visible next to your own timeline through competitor tracking, so the comparison is a glance instead of a separate search.
Negative velocity climbing above your normal baseline triggers an urgent alert that skips the regular digest entirely.
How it works
Brand names, handles, keywords, and competitors. About five minutes, no sales call required.
Continuous scanning of public X posts begins immediately, with history backfilled from the first pass so the dashboard isn't empty on day one.
Read the summary, use the suggested reply draft or write your own, and move on, without having to reconstruct the whole thread first.
Who it's for
See the post while it is still one post, before the quote-posts turn it into a thread with its own momentum and its own version of events.
Get the unguarded reactions to a launch, a price change, or an outage, read in full context rather than counted by keyword and taken at face value.
Track how your brand and your competitors are being talked about side by side on X, and see which framing of the story is actually winning.
X compresses the distance between an opinion and an audience more than any other public surface. There is no approval step, no editor, and quote-posting rewards the sharpest version of a take rather than the fairest one. That means the framing of a story is often set on X before it exists anywhere else, and by the time it surfaces in a newsletter or an article, the argument has usually already been settled. Watching it in real time, with every post read in context, is the difference between shaping a narrative and inheriting one that someone else already wrote.
FAQ
Both matter, but handle mentions are the easy half. Keyword tracking catches the complaints and recommendations that never bother tagging you, which in practice is most of them. A tool that only watches your handle misses the conversation that actually shapes opinion.
Minutes from post to alert, typically. Velocity spikes jump the regular queue entirely, since X moves faster than any other platform Mentient covers.
A column view shows you everything in real time, which works fine if someone can watch it all day. Mentient reads the stream for you instead: sentiment, urgency, a plain summary, and an alert only when something actually needs a human to look at it.
Yes. Quote-post velocity is tracked specifically, so a post accelerating through quote-posts gets flagged before the pile-on has fully formed, rather than after it's already a thread with momentum of its own.
Yes, on every plan. Add the competitors you already watch, and their posts, outages, and pricing backlash show up in the same stream as your own, scored the same way.
Yes. Negative velocity crossing your normal baseline triggers an urgent alert that skips the regular digest, so a fast-moving situation doesn't sit in a queue behind routine mentions.
Our Smart AI reads the full post along with its quote chain before scoring it, which is what catches sarcasm that a keyword-only tool would score as praise. That context step is the main difference between an X brand monitoring tool that's actually useful and one that just counts mentions.
Yes, every plan supports multiple seats on a shared dashboard, so comms, marketing, and the founder aren't each running their own separate watch on the same handle.