For PR Teams
Mentient is a PR monitoring tool that watches Reddit, news, and the web around the clock, scores every mention with AI, and gets the alert to you while the story is still yours to shape. Reports included, receipts attached.
The thread already had four hundred upvotes and a nickname for your CEO before anyone internal even knew it existed.
Assembling coverage by hand across news, blogs, and forums eats days that were actually budgeted for strategy.
A gut read across three hundred mentions doesn't survive a single skeptical question on the client call.
Stories seem to break on weekend evenings with a confidence that suggests they somehow know your on-call schedule.
Reddit and news mentions surface fast enough to actually shape the story, and crisis alerts skip every regular queue.
White-label PDFs with sentiment trends, generated on a schedule, ready before the Monday call instead of assembled the night before.
AI scores each mention in context and shows its reasoning in plain English, which is what actually holds up under client scrutiny.
Hourly scans on Agency plans keep watch overnight and through the long weekend, when most crises seem to prefer breaking.
Why now
A thread no longer has to reach a journalist to become a real problem. It gets quoted, screenshotted, indexed, and cited back by AI engines whenever someone asks about the brand later, which means the half-life of a bad post is now measured in quarters rather than days. The practical consequence for a comms team is that the useful moment is early, while the thread is still just one thread. Mentient watches Reddit, news, forums, and the open web continuously and clusters related mentions together, so what reaches you is the shape of a story forming, not a single stray post you have to piece together with everything else later.
“Mentient found a viral Reddit thread about us within minutes. We responded the same day and turned a potential PR crisis into a product win.”
Urgent alerts calibrate to each brand's own normal negative rate, so you get paged for a real spike rather than every sour comment.
Scheduled PDFs carry your branding throughout. Clients see your agency's work under your agency's logo, not a third-party tool's.
Read-only dashboards end the "anything new?" email thread for good, since the answer is always one login away.
On-brand response drafts for every mention, reviewed and sent by a human on your team, never posted automatically.
FAQ
Twenty-five on the Agency plan, each with its own baseline, portal, and reporting, plus unlimited seats and retention.
Volume and velocity measured against that specific brand's own baseline, the core logic behind crisis alert monitoring here. A brand that normally draws two negative mentions a day gets flagged at ten; a brand that draws fifty a day doesn't. The threshold learns over time, so the pages that go out stay rare and genuinely worth answering.
Yours. White-label PDF reports come with Professional plans and above, with scheduling built in so they arrive on a set cadence without anyone assembling them by hand.
Google Alerts only catches an exact keyword match and gives you a raw link. Real media monitoring for PR teams reads the mention in context, scores sentiment with reasoning attached, clusters related coverage, and separates a genuine spike from routine noise, none of which a keyword alert can do on its own.
It drafts an on-brand reply for individual mentions, but a full holding statement for a genuine crisis is still a human call. What Mentient reliably does is get the full shape of a developing story in front of your team fast enough that drafting that statement doesn't start from a cold read.
Scanning runs continuously regardless of the hour, and Agency plans scan hourly around the clock. A genuine velocity spike triggers an urgent alert immediately rather than waiting for a Monday-morning digest.
Yes. Add an executive or spokesperson's name as a tracked term alongside the brand, useful since a lot of scrutiny in a crisis lands on a specific person rather than the company name itself.
No, and it isn't trying to. Those platforms bundle journalist databases and outreach tools on top of monitoring. Mentient is the monitoring and crisis-detection layer specifically, close to our own media monitoring feature in scope, and it's often used alongside a PR suite rather than instead of one.