{
  "version": "1.0",
  "schema": "https://entitymap.org/spec/v1.0",
  "publisher": {
    "name": "Mentient",
    "url": "https://www.mentient.io"
  },
  "generated": "2026-07-27T13:55:57.062Z",
  "profile": "core",
  "verificationStatus": "self-declared",
  "entities": [
    {
      "entityId": "e_mentient",
      "@type": "Organization",
      "name": "Mentient",
      "description": "A brand intelligence platform for B2B teams, combining social listening across Reddit, news and the open web with tracking of whether AI assistants recommend the brand.",
      "audienceType": "general",
      "relations": [
        {
          "predicate": "OFFERS",
          "targetId": "e_platform",
          "targetName": "Mentient Brand Intelligence Platform"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_mentient_1",
          "text": "Brand intelligence for the AI era. Social listening across Reddit, news and the web, plus whether ChatGPT and Perplexity recommend you — and what to do next.",
          "sourceUrl": "https://www.mentient.io",
          "pageTitle": "Brand Intelligence for the AI Era | Mentient",
          "publisher": "Mentient",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_platform",
      "@type": "SoftwareProduct",
      "name": "Mentient Brand Intelligence Platform",
      "description": "The Mentient application: monitors mentions across Reddit, news, forums and review sites, scores each with AI for sentiment and intent, and tracks how often AI assistants name the brand.",
      "alternateName": "Mentient",
      "relations": [
        {
          "predicate": "ENABLES",
          "targetId": "e_mention_tracking",
          "targetName": "Brand Mention Tracking"
        },
        {
          "predicate": "ENABLES",
          "targetId": "e_ai_visibility_tracking",
          "targetName": "AI Visibility Tracking"
        },
        {
          "predicate": "ENABLES",
          "targetId": "e_competitor_tracking",
          "targetName": "Competitor Tracking"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_platform_1",
          "text": "Mentient turns raw mention data into decisions: Claude-scored sentiment, AI search visibility across ChatGPT and Perplexity, and summaries teams act on.",
          "sourceUrl": "https://www.mentient.io/features/ai-brand-intelligence",
          "pageTitle": "AI Brand Monitoring & AI Visibility Score | Mentient",
          "publisher": "Mentient",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_social_listening",
      "@type": "Concept",
      "name": "Social Listening",
      "description": "Tracking sentiment, intent and emerging topics across social platforms, forums and the open web, rather than only direct mentions of a brand name.",
      "audienceType": "general",
      "relations": [
        {
          "predicate": "COVERS",
          "targetId": "e_brand_mention",
          "targetName": "Brand Mention"
        },
        {
          "predicate": "COVERS",
          "targetId": "e_unbranded_mention",
          "targetName": "Unbranded Mention"
        },
        {
          "predicate": "COVERS",
          "targetId": "e_sentiment_analysis",
          "targetName": "Sentiment Analysis"
        },
        {
          "predicate": "COVERS",
          "targetId": "e_share_of_voice",
          "targetName": "Share of Voice"
        },
        {
          "predicate": "COVERS",
          "targetId": "e_reddit",
          "targetName": "Reddit"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_social_listening_1",
          "text": "Social listening tracks sentiment, intent, and emerging topics across social platforms, forums, and the open web, not just direct mentions of your brand name.",
          "sourceUrl": "https://www.mentient.io/blog/what-is-social-listening",
          "pageTitle": "What Is Social Listening? Definition, Examples and How It Works",
          "publisher": "Mentient",
          "contentType": "definition"
        },
        {
          "chunkId": "c_social_listening_2",
          "text": "Social listening differs from social monitoring in scope: monitoring answers \"what did people say about us,\" listening answers \"why are they saying it, and what should we do next.\"",
          "sourceUrl": "https://www.mentient.io/blog/what-is-social-listening",
          "pageTitle": "What Is Social Listening? Definition, Examples and How It Works",
          "publisher": "Mentient",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_brand_mention",
      "@type": "Concept",
      "name": "Brand Mention",
      "description": "Any reference to a company, product or people anywhere online, with or without a link — including forum comments, news articles, reviews, podcast transcripts and lines inside AI answers.",
      "hasChunks": [
        {
          "chunkId": "c_brand_mention_1",
          "text": "A brand mention is any reference to your company, product, or people anywhere online, with or without a link. That includes a Reddit comment, a news article, a G2 review, a podcast transcript, and a line inside a ChatGPT answer.",
          "sourceUrl": "https://www.mentient.io/blog/what-is-a-brand-mention",
          "pageTitle": "What Is a Brand Mention? (And Which Ones Actually Matter)",
          "publisher": "Mentient",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_unbranded_mention",
      "@type": "Concept",
      "name": "Unbranded Mention",
      "description": "A conversation a brand belongs in that never names it: a category question, a competitor comparison, or a buyer describing the problem the brand solves.",
      "hasChunks": [
        {
          "chunkId": "c_unbranded_1",
          "text": "A branded mention names your company, product, or people, with or without a link. An unbranded mention is a conversation you belong in that never says your name: a category question, a competitor comparison, a buyer describing the exact problem you solve.",
          "sourceUrl": "https://www.mentient.io/blog/branded-vs-unbranded-mentions",
          "pageTitle": "Branded vs. Unbranded Mentions: Why the Difference Matters for Tracking Strategy",
          "publisher": "Mentient",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_mention_tracking",
      "@type": "Methodology",
      "name": "Brand Mention Tracking",
      "description": "The discipline of finding conversations about a brand while they are still happening — every post, review, article and AI answer that names the company, collected in one place and read for sentiment.",
      "relations": [
        {
          "predicate": "DEPENDS_ON",
          "targetId": "e_sentiment_analysis",
          "targetName": "Sentiment Analysis"
        },
        {
          "predicate": "DESCRIBED_BY",
          "targetId": "e_guide_mention_tracking",
          "targetName": "Brand Mention Tracking: The Complete Guide for B2B Teams"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_mention_tracking_1",
          "text": "Brand mention tracking is the discipline of finding those conversations while they are still happening: every post, review, article, and AI answer that names your company, collected in one place and read for sentiment.",
          "sourceUrl": "https://www.mentient.io/blog/brand-mention-tracking",
          "pageTitle": "Brand Mention Tracking: The Complete Guide for B2B Teams",
          "publisher": "Mentient",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_ai_search_visibility",
      "@type": "Concept",
      "name": "AI Search Visibility",
      "description": "Whether, and how often, a brand appears inside the answers AI assistants give — as distinct from where its pages rank in a traditional results list.",
      "alternateName": "AI brand visibility",
      "relations": [
        {
          "predicate": "DESCRIBED_BY",
          "targetId": "e_guide_ai_visibility",
          "targetName": "AI search visibility: the complete guide for B2B brands"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_ai_visibility_1",
          "text": "Your brand can rank on page one of Google and still be completely absent from the answers ChatGPT gives your buyers. That gap is what AI brand visibility was built to measure and close.",
          "sourceUrl": "https://www.mentient.io/blog/what-is-ai-brand-visibility",
          "pageTitle": "What is AI Brand Visibility?",
          "publisher": "Mentient",
          "contentType": "definition"
        },
        {
          "chunkId": "c_ai_visibility_2",
          "text": "AI search visibility determines whether your brand sits inside that response or gets left out of it, and for B2B companies the stakes compound quickly, because buyers who arrive from AI assistants have already compared the category and convert at multiples of organic search visitors.",
          "sourceUrl": "https://www.mentient.io/blog/ai-search-visibility",
          "pageTitle": "AI search visibility: the complete guide for B2B brands",
          "publisher": "Mentient",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_geo",
      "@type": "Concept",
      "name": "Generative Engine Optimization",
      "description": "Optimising brands and facts to get cited inside AI-generated answers, as opposed to optimising pages to rank in a results list.",
      "alternateName": "GEO",
      "relations": [
        {
          "predicate": "IMPROVES",
          "targetId": "e_ai_search_visibility",
          "targetName": "AI Search Visibility",
          "confidence": "declared",
          "context": {
            "condition": "where the brand is already present in sources AI assistants cite"
          }
        },
        {
          "predicate": "RELATES_TO",
          "targetId": "e_seo",
          "targetName": "Search Engine Optimization"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_geo_1",
          "text": "SEO gets a page ranked; GEO gets a brand cited inside the answer itself. SEO optimizes pages to rank in a results list; GEO optimizes brands and facts to get cited inside AI answers.",
          "sourceUrl": "https://www.mentient.io/blog/seo-vs-geo",
          "pageTitle": "SEO vs GEO (Generative Engine Optimization): What's the Difference?",
          "publisher": "Mentient",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_seo",
      "@type": "Concept",
      "name": "Search Engine Optimization",
      "description": "Optimising pages so they rank in a search results list. Mentient covers it as the discipline GEO is most often confused with.",
      "alternateName": "SEO",
      "hasChunks": [
        {
          "chunkId": "c_seo_1",
          "text": "Marketing teams keep asking us a version of the same question: we already do SEO, so where exactly does GEO stop being a rebrand of the same work?",
          "sourceUrl": "https://www.mentient.io/blog/seo-vs-geo",
          "pageTitle": "SEO vs GEO (Generative Engine Optimization): What's the Difference?",
          "publisher": "Mentient",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_ai_visibility_tracking",
      "@type": "Methodology",
      "name": "AI Visibility Tracking",
      "description": "Repeatedly asking AI assistants the questions a brand cares about and recording whether it is named, in what position, and which competitors are named instead.",
      "relations": [
        {
          "predicate": "DEPENDS_ON",
          "targetId": "e_ai_search_visibility",
          "targetName": "AI Search Visibility"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_ai_tracking_1",
          "text": "See whether AI assistants recommend your brand, how often, and which competitors they name instead. Sampled repeatedly, with the full answers shown.",
          "sourceUrl": "https://www.mentient.io/platforms/ai-visibility",
          "pageTitle": "AI Visibility Tracking: ChatGPT, Perplexity & Gemini | Mentient",
          "publisher": "Mentient",
          "contentType": "procedure"
        }
      ]
    },
    {
      "entityId": "e_ai_visibility_score",
      "@type": "Metric",
      "name": "AI Visibility Score",
      "description": "The share of a brand’s tracked questions where AI assistants named the brand, sampled across multiple models and repeated over time.",
      "relations": [
        {
          "predicate": "MEASURES",
          "targetId": "e_ai_search_visibility",
          "targetName": "AI Search Visibility"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_ai_score_1",
          "text": "Mentient turns raw mention data into decisions: Claude-scored sentiment, AI search visibility across ChatGPT and Perplexity, and summaries teams act on.",
          "sourceUrl": "https://www.mentient.io/features/ai-brand-intelligence",
          "pageTitle": "AI Brand Monitoring & AI Visibility Score | Mentient",
          "publisher": "Mentient",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_share_of_voice",
      "@type": "Metric",
      "name": "Share of Voice",
      "description": "A brand’s share of all mentions in its category over a period. Mentient treats it as a leading indicator rather than a reporting vanity number.",
      "alternateName": "SOV",
      "relations": [
        {
          "predicate": "MEASURES",
          "targetId": "e_brand_mention",
          "targetName": "Brand Mention"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_sov_1",
          "text": "Share of voice is a leading indicator, not a vanity number.",
          "sourceUrl": "https://www.mentient.io/blog/social-listening-metrics-that-matter",
          "pageTitle": "Social Listening Metrics: The 12 That Actually Matter",
          "publisher": "Mentient",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_sentiment_analysis",
      "@type": "Concept",
      "name": "Sentiment Analysis",
      "description": "Scoring each mention for tone and urgency. Mentient uses a language model rather than keyword polarity, so context is read rather than counted.",
      "relations": [
        {
          "predicate": "ENABLES",
          "targetId": "e_reputation_management",
          "targetName": "Reputation Management"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_sentiment_1",
          "text": "Mentient is a brand monitoring tool that watches Reddit and millions of web sources, with Claude AI scoring every mention for sentiment and urgency.",
          "sourceUrl": "https://www.mentient.io/features/brand-monitoring",
          "pageTitle": "AI Brand Monitoring Tool: Reddit & Web Mentions | Mentient",
          "publisher": "Mentient",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_competitor_tracking",
      "@type": "Methodology",
      "name": "Competitor Tracking",
      "description": "Watching mentions of named competitors alongside a brand’s own, to surface their weaknesses, customer complaints and positioning gaps.",
      "relations": [
        {
          "predicate": "DEPENDS_ON",
          "targetId": "e_mention_tracking",
          "targetName": "Brand Mention Tracking"
        }
      ],
      "hasChunks": [
        {
          "chunkId": "c_competitor_1",
          "text": "Track every mention of your competitors across Reddit and the web. Mentient uses AI to surface competitor weaknesses, customer complaints, and positioning opportunities.",
          "sourceUrl": "https://www.mentient.io/features/competitor-tracking",
          "pageTitle": "Competitor Tracking Tool for Reddit & Web | Mentient",
          "publisher": "Mentient",
          "contentType": "procedure"
        }
      ]
    },
    {
      "entityId": "e_reputation_management",
      "@type": "Methodology",
      "name": "Reputation Management",
      "description": "Detecting and responding to negative sentiment across the open web rather than only on review sites, early enough that the response still matters.",
      "hasChunks": [
        {
          "chunkId": "c_reputation_1",
          "text": "Reputation management software that watches Reddit and the open web beyond review sites. Our AI flags negative spikes early so your team responds first.",
          "sourceUrl": "https://www.mentient.io/features/reputation-management",
          "pageTitle": "AI Reputation Management Software for B2B | Mentient",
          "publisher": "Mentient",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_reddit",
      "@type": "Platform",
      "name": "Reddit",
      "description": "The discussion platform Mentient monitors most closely, and which it treats as a primary discovery layer for B2B buyers and a source AI answer engines draw on.",
      "hasChunks": [
        {
          "chunkId": "c_reddit_1",
          "text": "Mentient watches every public subreddit 24/7, reads each mention with AI, and alerts you while the conversation can still be shaped.",
          "sourceUrl": "https://www.mentient.io/platforms/reddit-monitoring",
          "pageTitle": "Reddit Monitoring: Every Subreddit, Read by AI | Mentient",
          "publisher": "Mentient",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_guide_mention_tracking",
      "@type": "Guide",
      "name": "Brand Mention Tracking: The Complete Guide for B2B Teams",
      "description": "Mentient’s maintained guide to brand mention tracking: what it is, why it earns budget, the channels that produce mentions worth acting on, and how AI changed the job.",
      "audienceType": "technical",
      "hasChunks": [
        {
          "chunkId": "c_guide_mt_1",
          "text": "This guide covers what brand mention tracking is, why it earns budget now, the channels that produce mentions worth acting on, and how AI changed the job.",
          "sourceUrl": "https://www.mentient.io/blog/brand-mention-tracking",
          "pageTitle": "Brand Mention Tracking: The Complete Guide for B2B Teams",
          "publisher": "Mentient",
          "contentType": "procedure"
        }
      ]
    },
    {
      "entityId": "e_guide_ai_visibility",
      "@type": "Guide",
      "name": "AI search visibility: the complete guide for B2B brands",
      "description": "Mentient’s maintained guide to AI search visibility, including the four-stage framework it uses to earn a place in AI answers: Discovery, Citation, Sentiment, Action.",
      "audienceType": "technical",
      "hasChunks": [
        {
          "chunkId": "c_guide_av_1",
          "text": "This guide defines the term, lays out what the data says about why it matters now, and walks through the four-stage framework we use to earn a place in AI answers: Discovery, Citation, Sentiment, Action.",
          "sourceUrl": "https://www.mentient.io/blog/ai-search-visibility",
          "pageTitle": "AI search visibility: the complete guide for B2B brands",
          "publisher": "Mentient",
          "contentType": "procedure"
        }
      ]
    }
  ]
}